A lot of businesses have an online ad spend, this may be in the form of PPC, and other advertising expenditure. It seems the norm in gaining search traffic to your site. This essential equals a regular spend to get a result in sales. This is an ongoing process. But what if we could tell you that there is an alternative that increases long term ROAS.
You see content lasts forever, or at least more than a PPC ad that shows and is gone, or a budget that is expended and needs more. Though Digital Leaflets TM have a need to replenish, the footprint of marketing is more likely to have a higher ROAS though that ROAS is long term rather than short term.
You could spend a million dollars in an optimized campaign and know what you will get in PPC, but when it comes to Digital Leaflets, your expenditure has a long range result that PPC can’t beat.
So, what are Digital Leaflets TM? There are many places online and they have content, so what we do at Try A Million is to get a content piece around the web, it might be a post on linkedin or a document site or it may be on a blog, and the best part is that these content pieces inform in various areas, so its not as simple as socks for men and socks for women compared with socks, it becomes you need a lawn mower to mow a lawn for a home, vs mow the lawn at a park!
This strategic focus then sees people keep reading that content piece, the Digital Leaflet TM and come back to your site and become more ready to buy compared with PPC and coming back and trying to convert from cold to warm and ready to buy. It adds a layer that enables people to come informed and ready knowing that you are a solution, for.
There is a point to remember, there is fall off. Some sites go down, some sites take off content after a period, but on mass this enables noise (a Try A Million concept) around the web. This enables a dual promotion and public relations that can do more than what PPC can do. And when consider your PPC ad shows and is gone and with Digital Leaflets TM could be available for hours, days or years, the long term ROI though not as impactful instantly as PPC is, is a long range solution that can make better results such as in warmth when arrive, and results than what PPC can.
Reach out to us here at Try A Million to create you your next Digital Leaflets TM campaign. Imagine reaching 1,000’s, 10,000’s or 100,000’s of places or more online in one campaign!
